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"As it is" has always been important in Noto.

The first Globally Important Agricultural Heritage Systems in Japan(2011)

Nice and friendly people in Noto.

Please feel it with your five senses.

Look at the sylvan village and the houses with black tiles and white walls.

Taste our food which is blessings of nature

And feel our lifestyle which hasn't changed for decades.

You can feel a sense of nostalgia and our slow-moving time

Just like you have slipped back in time.

Adjacent to Sea of Japan

Shunran-no-Sato is just near the Sea of Japan which is abundant of many kinds of "delicious fishes" contributing to the dietary and fishing culture here.

Nature tended for decades

People in Shunran-no-sato have been long appreciating the nature. Food provided by the surrounding mountains, rivers and sea have been creating the culture and still remains being a part of their life.

Japanese traditionally old houses

Some of the houses in Shunran-no-sato were built over 100 years ago and remain the same as they were. They are not specialized for tourists so that visitors can enjoy the authentic Japanese atmosphere.

Japanese unique fire place

Each of the houses in Shunran-no-sato has its own old Japanese style fire place called "Irori" in the center of their living room where they enjoy heated food and warm conversation surrounding Irori.


Rice Farming is the core value of Japanese food culture and the same is true of Shunran-no-sato. The rice here grown with its clean pure water has a good reputation and highly evaluated by the visitors.

Avoiding commercialism

Although Shunran-no sato attracts tremendous attention nowadays as one of the precious places where visitors can enjoy Old Japan, The leader of Shunran-no-sato "Tada Kiichiro" keeps it a rule to invite no more than one group for each house a day so that visitors can enjoy the slow-moving time with their peaceful mind.

Ancient villagers lives

The papers on the doors are loan contracts in the Meiji-era in this village. There were a lot more people living here and the landed class constructed a system where the peasants can live in a loaned house and field equally under the rules made by the landlords.

Dialects in Noto-Peninsula

There are tons of dialects fostered in this unique geography that people from cities hardly understand.

Local vegetables

Vegetables harvested in this area are fresh and additive-free natural.

Original branded Sake

Shunran-no-Sato could offer its original sake depending on the season . It tastes incredibly refreshing.

Edible wild plant

Edible wild plant, Sansai, on the mountain is a part of the dietary culture admitted as the world Agricultural heritage by FAO. It grows without being cared for.







Farms-inns in Miyachi, Noto-Cho

And finally, here did emerge the authentic Japanese guest houses. Protecting the tradition handed down through generations on the Japanese old fire place and pot-hook and comfort with Wajima-lacquerm, bowls made of Japanese zelkova and meals full of nature, Shunran-no-Sato serves all the visitors.

アンカー 1

Shunran No Sato consists of over 40 guest houses (farm-inns). Each provides its unique warm welcome with its resident(s). All strictly protect the rule; only a group of guests for one house each day. 

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